by Ron Ruiz

A 3-step process for naming a project/product. (And some resources)


Naming a project is always an awful experience.

An earworm that won’t stop tapping your skull from the inside. A tenacious pop jingle with teeth and a paycheck.

As a freelance designer, I do a fair amount of this for clients. Generally, my process has been a garble of notes and trips to…


9 Typography books.

This humble blog began some months ago, until this date we have posted 9 wonderful books about lettering, typography and calligraphy. In case you forget the gift for your graphic designer geeky friend here is a recap of all the books featured here, a perfect gift for the typophile or the amateur designer avid of know more about this beautiful discipline (click on the name of every one to see more details):

  1. The Geometry of Type by Stephen Coles.
  2. Thinking With Type by Ellen Lupton.
  3. New Ornamental Type: Decorative Lettering in the Digital Age.
  4. Little Book Of Lettering by Emily Gregory.
  5. Helvetica and the New York City Subways System: The True (Maybe) Story.
  6. Type Matters! by Jim Williams.
  7. Hand to Type: Scripts, Hand-Lettering and Calligraphy by R. Klanten.
  8. Calligraffiti: The Graphic Art of Neils Shoe Meulman
  9. Scripts: Elegant Lettering from Design’s Golden Age

In case you want a light review of this books you can visit typographybooks.tumblr.com and see more details.


by Etienne Vles 


Chinese Typography

You may not have heard much about Chinese typography in the grand scheme of things. Why would we? It deals with a set of characters that we don’t really have to worry about. But with the emergence of Chinese design, from architecture to illustration, Chinese typographers are exploring the world of characters beyond SimHei and Adobe Unicode. Chinese characters encompass much more than just words.

Chinese designers do not have a clear identity yet, and are exploring, abstracting and experimenting with their character set. We run through EightSix’s list of top 10 Chinese typographers below

Lok Ng

Chinese designer Lok Ng from Guangzhou has a very fluid and organic style of work, whilst incorporating strong typography. More of Lok Ng here.

Archer Zuo

Archer Zuo is one of the most prolific and competent Chinese typographers, having created his own typeset called ‘Funger Hei’, designing over 6000 characters and an English version. More on Archer Zuo here.

Veiray Zhang

We featured Veiray Zhang on EightSix almost a year ago with his illustrations of children. He recently completed a series of typographical works about his memories of Shanghai.

Socean Yang

Socean from Hunan is a multi-talented designer who crafts everything from typography to illustrations. More of his typography can be seen here.

Xiao Ma

Xiao Ma has been experimenting with type and characters since graduating from University. Xiao Ma is a great example of some of the advancements in graphic design from Shenzhen. For more of his work, visit EightSix here.

Super Mary

Another design studio from Shenzhen this time from the design studio of Xia XiaoJing. Xia runs Super Mary design studio with Wang Yue and Yang Tao. Their studio outputs everything from album cover designs to print designs and you can see their work here.

JiaJia Zhang

Beijing based Chinese designer JiaJia Zhang is only 22 years old, but has an accomplished portfolio of typographic work. More here.

Cai Peng

Cai Peng from Beijing is a Chinese graphic designer who graduated only 5 years ago and has been working for Molecule studio since. View more work here.


CMYKer from Nanjing is a Chinese designer who possesses a very strong portfolio of work from type design to illustration. View more of his work here.

Cheng Linyue

Cheng Linyue (no site) is a young typographer from Beijing, with a minimalist aesthetic. You can see some of his work here.

Thanks for the introduction to chinese graphic design by Elliot Richards from eightsix, the chinese site for design, architecture, interior and illustration. We really appreciate this!



Artist Lucas Simoes